This post is all about acknowledging the way images serve to inform the public in everyday life. We often take this for granted without knowing the subtle messages behind these images and signs. Just imagine, if you will, that everyone began speaking in tongues and verbal communication was no more. The first medium of communication to be established would most likely be images, or visual cues.
Take a look at the airplane safety pamphlet for a moment. Without reading a single word you can already tell where the life jacket is located (above left). Instructions wouldn't be very effective if they had nothing but text.
Now take a look at the Sparking Craft image. What might be wrong with this image? Well, for starters, the text on the page takes up more space than the images at the bottom of the page, which have even smaller text underneath them. Not to mention that if you read the instructions carefully you'll probably be more confused (trust me on this one, it's pretty terrible). There is a formula somewhere that shows us the optimal way to inform someone.
Good instruction = (big pictures + big font) - tons of pages (don't quote me on this tho).
In fact (if my theory on laziness is correct) with less text and more images, readers are more likely to read all of the available instructions on any piece of information. Why? Because it's an easy read that doesn't take up all their time! That's it for now folks.
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